With few exceptions, the correct approach to a major fund-raising campaign is to conduct an objective study to:

• educate the institution's constituency to its needs and plan to meet them;
• hear what its closest friends think about the institution and its fund-raising plans; and
• discover whether key prospects will work for and financially support the proposed campaign.
  

StaleyRobeson's Pre-Campaign Study has been designed to collect these insights, analyze them and produce a plan of action. The key Study element is a series of confidential, personal interviews with a significant number of the institution's most important constituents. This is followed by the presentation of a written report analyzing the findings, setting forth the Firm's recommendations, and a plan for attaining the institution's objectives.