and Editorial Support
Effective communication is essential to fund-raising success. Potential
donors must be educated to institutional objectives, and motivated
to consider a gift at a level appropriate to their interest in the
institution and their financial capability.
Concurrently, fund-raising communication needs to take place within
the overall framework of organizational public relations, so that
a consistent, coherent message is transmitted to the constituency.
Staley Robeson offers writing services, including preparation of
the case statement, worker instruction and solicitation materials,
and internal campaign systems; and audio-visual production.