Communications and Editorial Support

Effective communication is essential to fund-raising success. Potential donors must be educated to institutional objectives, and motivated to consider a gift at a level appropriate to their interest in the institution and their financial capability.

Concurrently, fund-raising communication needs to take place within the overall framework of organizational public relations, so that a consistent, coherent message is transmitted to the constituency. Staley Robeson offers writing services, including preparation of the case statement, worker instruction and solicitation materials, and internal campaign systems; and audio-visual production.